The Journal

The ideas behind unforgettable essays.

Vol. I, No. 01 Why the topic you already have in mind is probably not the one

Seven Common App prompts, and the one question behind all of them.

Vol. I, No. 02 The Performance Trap

The story is true. So why does it sound like everyone else's?

Vol. I, No. 03 I read 500 manuscripts. Here's the mistake you're probably making.

The best material has a habit of looking insignificant.

Vol. I, No. 04 Don't write about leadership. Write about Tuesday afternoon.

A familiar topic isn't a cliché. A familiar telling is.

Vol. I, No. 05 The College Essay Is Not an Essay.

School taught you to argue a thesis. The application is asking for something else entirely.

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